Reputation Management – Do You Know Your How Your Business Is Perceived?

Strong reputations are the keys to winning businesses everywhere. A person should know the basics to managing their reputation, and how to prevent it from becoming negative. If you are interested in how you could better your reputation in business, the following article is defintely for you.

To better your business reputation, make sure you follow up with your customers. Even with a big business, you should still practice this. Customers have to feel like you care. You could opt for an automated solution to make sure that reach outs occur. Ask for feedback, as well.

Make sure that at least several of your business web pages are optimized for your business name. You want Google to recognize your business homepage as the authoritative Internet site about your business. You want to have the number one search position for your business name, not number two or three behind a Wikipedia article or some blog. Make sure that your website is the first listing someone sees when they Google your brand.

If you make a mistake, apologize quickly. Most people realize that everyone is human and mistakes do happen. If you are able to rectify the mistake do so quickly and address it on your website or social media site. If you are unable to rectify the mistake, apologize and go on with your business.

Pay attention to social media forums. According to Arnold Worldwide, a majority of consumers expect companies to respond to their inquiries and comments that they post in social media. Be sure that you’re replying fast, preferably in a couple of hours at least. Since most businesses are not as vigilant, being responsive will really make you stand out.

If you make a public snafu, show the world that you are mature and apologize. Everyone makes mistakes, but it takes a big person to acknowledge that. If people see that you are truly apologetic for the wrongs you have done, it will make it more likely that they will work with you in the future.

To improve your online business reputation, make sure you publish a lot of content. Although it is almost impossible to remove negative content completely from the internet, it’s possible to have negative content pushed to search engine result pages that are used less. Therefore, if your company’s negative comments get pushed back to the fifth or sixth page of results, then they won’t be read as often.

Be professional when posting on social media sites. Avoid using Internet jargon and slang such as LOL, YW or TY. Be professional at all times. Respond to comments just like you would to your clients in a face to face meeting. Use proper English and proofread all responses before posting them.

You need to plan out your business moves online. You can’t just start replying randomly to all of your customer’s posts. You need to take some time to plan out how you’re going to approach them and what you’re going to say. Not doing this may cause some problems for you.

As this article said in the beginning, you have to be sure you keep a good reputation to have a good business. Business people need solid reputations, and a bit of know-how is critical. Use these tips to better your business reputation.

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