Lesson 2 Doing Your Market Research Part 1
4 min readCHAPTER 1
LESSON 2
DOING YOUR MARKET RESEARCH PART 1
1.0 INTRODUCTION
2.0 OBJECTIVES
3.0 MAIN CONTENT
3.1 Ubersuggest.com
3.2 eBay.popular.com
3.3 Magazine.com
3.4 Flippa.com
3.5 Tecnorati.com
4.0 CONCLUSION
5.0 SUMMARY
6.0 ASSIGNMENT
1.0 INTRODUCTION
In online business, if you are going to be selling information, which is highly recommended for beginners for the reasons discussed in the last chapter, there are three main niches you should focus on. They are Health and Happiness; Money and Wealth; Love and Beauty. We call them the big 3.
These niches and their sub-niches are good to go anytime anywhere. They have plenty people, plenty and surplus money to make from anywhere you are located in the globe. In other words, there are large and ever trending markets.
2.0 OBJECTIVES
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To show the students the websites and the software to use for professional market research
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To show the student proper way of using this software
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The student should at least be able to use the basic level of these software
3.0 MAIN CONTENT
In my illustration in chapter 1, I used ‘make money online’, other veritable markets also include:
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Natural Cures
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Reversing Aging
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Fitness
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Dieting
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Self-Improvement
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Getting Rid of Acne
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Dating Advice
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Work From Home
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Blogging
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Internet Marketing
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Getting Your Ex Back
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Improving Your Marriage
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Weight Loss
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Work From Home,
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Etc.
All these can easily fit into the big three categories.
After you have determined your market niche, there are very specific ways and places to do market research if you want to make it to the top in this business. These exact ways and places are what we are going to be preoccupied with in this discussion.
3.1 Ubersugest.com
At Ubersuggest what you should do is to type in you niche or keyword and the site will return alphabetically all the relevant searches that ranges from niches to sub-niches for you to choose from. You can build many lucrative site(s) in the niche of your choice using these results.
I used a different niche keyword here – fitness
Scroll down the web page and observe the alphabetical arrangement of the Niches and sub-niches of your search result.
Do not forget to watch the video on this web page.
3.2 eBay.popular.com
The site gives ideas on popular and in-high-demand products.
Check the popular products by categories in the middle aspect of the site; and also on the left side of the page you will see popular products that are currently selling fast – click on the left, where the red arrow is, check the new dialogue box and you will see ‘trending collections’ at the base of the box. Those are products that are currently selling fast.
If the site is down, just type into the search box ‘popular product on sale at eBay’, use ‘All Categories’. This will equally give you the idea of what you should go for.
3.3 Magazine.com
This is a collection of real physical magazine that people buy and read in the real world.
The idea is that if there is a magazine on such topic then there is enough number of people to form a profitable market. Big companies don’t waste their money in unprofitable markets.
To use this site, click on the categories at the top and it will bring out all the listed categories, then click on each further niches and the sub-niches will be revealed as you follow the arrow in each of them. Also check on the bestsellers or compute other search terms into the search box and search.
3.4 Flippa.com
Flippa is good for sales of profitable and mature sites.
A newbie may have to be careful that he does not run into the wrong hands in the course of doing business here as many sharp deals have been reported.
But the important thing to note here is the types of websites that are on sale and the volume of sales. Then you can go back to build those kind of sites as they are often profitable ones for your business and possibly for sale later on.
3.5 Tecnorati.com
Technorati aggregates blogs and posts around the globe based on categories. In other words, it is a Blog Curator and Aggregator.
A simple way to do market research on the site is to use the Top 100 and or the Blog Directory, example: Blogs => Posts => Internet Marketing… to find profitable keywords other marketers are ranking for. You have to register to be able to lock into this website.
When you are online you can learn more on how to use this site here at wikihow:
http://www.wikihow.com/Add-Your-Blog-to-Technorati
It will give you insights into Products and the Industries they are found. As you click the products or the industries you will discover further niches and sub-niches that you can target and build your business around them.
There are other sites that you can apply similar maneuvering to get uncommon insights into your market searches, niches and sub-niches: Lycos.com, Shopping popular pages, Hot Search, Delicious popular pages.
You can Google them out later on. Also note that some of these sites have made updates by the time you are reading this course, but it only takes a little online fiddling to figure out your way on them.
4.0 CONCLUSION
With these tools it is super easy to target certain niches and sub-niches using profitable keywords highlighted by the software.
5.0 SUMMARY
In this chapter I narrated profitable niches and the software that you can use to identify high-in-demand niches to set up your business.
6.0 ASSIGNMENT:
Use the websites cited above to do your market research in your chosen niche now!
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