To promote your business on the internet, you need to use internet marketing tactics. These tactics include search engine optimization, content marketing, pay-per-click advertising, social media marketing and email marketing. These are all effective techniques and are used by many online business owners to reach out to prospective and existing customers.
But there are a number of internet marketing basics that also need to be considered. Make sure you don’t forget about these 5 tactics.
1. Videos
Video marketing is starting to dominate the online marketing industry. Google even includes videos in its search engine rankings.Making videos is easy and most computers today are equipped to create simple videos and movies. You can also use your smartphone to video yourself and upload directly to YouTube, social media and your own website.
2. Branding
the internet is a competitive marketplace so it’s important to differentiate your business from your competitors. What makes your product or service the better your competitors? Branding is more than just a logo and tagline. When customers associate a brand with a good experience, they are more likely to buy from that business.
3. Give Away Value (For Free)
People really like getting something for free. Things like reports, eBooks, PDFs and even videos are all excellent ways to do this. If they can see what you give away is of benefit to them, they will happily swap this for their email address. You can then use email marketing to keep in contact with them.
4. Analytics
Internet marketing is not all about creating good content, finding new customers and keeping your current customers informed. You also need to know where your customers and leads are coming from and how they interact with your website. You can set up Google Analytics for free on your website. It will show where your visitors come from and how they interact with your website so you can address any issues with your website traffic.
5. Mobile-Friendly Website
More than half of all online business searches begin on mobile devices like smartphones or tablets. Google now will detect if your website is or isn’t ‘mobile friendly’. This means that your website can viewed correctly on all devices from desktop computers to tablets and smartphones. If your website isn’t mobile friendly it will have an impact on your internet marketing efforts as Google and other search engines may not even show it in their search engine results.
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